You want to convince your children, students and customers, whether you are a parent, teacher or business owner. In the modern world, where people are exposed to 13 hours of media per day, this is a difficult task. How can you make yourself heard in the midst of all this noise? My guest would tell me that it's about keeping things simple.
Ben Guttmann, a marketing consultant and educator, has helped promote everything from NFL teams to New York Times bestselling authors. He is the author of Simply Put, Why Clear Messages Work--and how to Design Them. Today on the show, Ben explains the gap between how people like to receive messages and the self-sabotaging, complication-introducing ways people tend to send them. We discuss the five elements of effective marketing, which anyone can use to craft simple, powerful, and influential messages. We talk about why it's better to focus on the benefits of something rather than the features. We also discuss how to use "and" instead of "so" in order to craft more focused messages.
Podcast Resources
Sunday Firesides: Do not confuse niceness with kindnessThing Explainer by Randall Munroe: Complicated Things in Simple WordsBen Guttmann is on Facebook
Ben's websiteBen at LinkedIn
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Podcast #971: 5 Factors to Crafting Simple (read: Effective!) Messages The post Messages first appeared on The Art of Manliness.
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